‘The Blue Box’: Kraft’s original macaroni and cheese boxes weren’t really blue at all

(NEXSTAR) – Kraft Macaroni and Cheese has become so synonymous with its packaging that Kraft’s marketing campaigns have long encouraged customers to accept no substitute for “the Blue Box.” It may come as a bit of a surprise then, that the original packaging wasn’t so blue at all. Kraft Dinner packaging, 1937 (The Kraft Heinz … Read more